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GraphEffect Online Community Policy
As the GraphEffect online community expands, we wanted to promote an open and honest online environment as best we can. We also wanted to create a friendly community where we could share best...
View ArticleFacebook’s IPO: What you Need to Know and What it Means for Your Business
Facebook filed papers yesterday afternoon with the U.S. Securities and Exchange Commission to raise $5 billion in an initial public offering in Spring 2012. With all the news surrounding the IPO, we...
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What’s So Interesting About Pinterest?
Pinterest, the latest social media platform to experience massive growth, is a booming success. Since most of us out in the blogosphere are fairly new to this site, we wanted to create an overview for...
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A Twittered Affair: Inside Look at the Twitter4Brands Conference
Last Thursday, Twitter hosted an event in Los Angeles called Twitter4Brands, a conference that highlighted the benefits of advertising on the platform. In addition to short keynotes from some Twitter...
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Facebook For WordPress: Social Blogging Made Even Easier
It has been a big week for Facebook announcements! Yesterday’s WorldWide Developer Conference revealed the official details of the social network’s integration with iOS6 and OSX Mountain Lion. Today’s...
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Can Betaworks Revive Digg?
Yesterday, social news website Digg announced that Betaworks will be absorbing the company, seven years after its initial launch. Although Digg reportedly received higher offers than the $500k...
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Mobile Monday: The Rise of the Smartphone
Recent eMarketer data suggests that smartphone ownership has grown over the past year – both current ownership and future intent to purchase. As shown in the charts below, over half of the internet...
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Understanding Social Media for B2B Marketers
A few weeks ago we shared a case study highlighting the success one of our B2B clients achieved through social media. While that post was specific to a single platform, most major social platforms...
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Twitter Engagement Study: Photo vs. Text Tweets
Today, AllTwitter posted a research article that used SHIFT data to highlight the effect that images have on tweet engagement. To provide further context, below is additional background about the...
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Infographic: The Social Marketers’ Guide to the 2014 FIFA World Cup
This Thursday marks the kick-off of the 2014 FIFA World Cup. Since the last World Cup in 2010, social media’s presence in the world of sports has grown exponentially. Since 2010, Facebook has more than...
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