Last Thursday, Twitter hosted an event in Los Angeles called Twitter4Brands, a conference that highlighted the benefits of advertising on the platform. In addition to short keynotes from some Twitter executives, the event featured two brand presentations that highlighted advertising success stories. Participants were encouraged to tweet with the hashtag #Twitter4Brands during the event in an effort to get the event trending organically – a feat which was accomplished halfway through.
Some of the main points during the evening, including the Kia and Sony brand presentations and other helpful statistics, were highlighted by Twitter’s own advertising account, @TwitterAds.
One of our resident Twitter experts was at Twitter4Brands: Jeff Hou – or @jeffwhou if you want to check out his tweets during the conference! He expanded on the above idea Kia’s Dave Schoonover (@DaveSchoonover) brought up, explaining how Twitter can help increase interaction during live events. Using hashtags to share your experience creates interaction with a social community of others experiencing the same thing. Twitter is all about creating content, according to Rob Pietsch, director of West Coast Sales. It is a canvas for conversations, a method for brands to continue interaction with their followers.
Dwight Caines spoke on behalf of @SonyPictures, and he points out above that incorporating offline and online advertising can really help drive engagement. We talked about this in another post about how Facebook can assist in the transition between the physical world and the internet, and this is a great extension of how Twitter can start bridging the gap as well.
This mobile statistic is especially important because, as highlighted by Adam Bain (@adambain, President of Global Revenue at Twitter), Twitter is truly made for mobile. So many consumers are embracing Twitter on their mobile devices because they understand that it’s where the demand is. It helps brands that the ads aren’t intrusive on mobile, either, because it’s a simple 140 characters with a small yellow “Promoted By _____” next to them. Messages are delivered seamlessly this way, without interrupting the feed very much at all.
Have you interacted with your favorite brands on Twitter yet?